JT’s new single premiered on Ellen yesterday. Not a Bad Thing is a touching ballad with an even more touching concept attached to its video clip.
Ever since a man proposed to his girlfriend while playing this song, Justin Timberlake has been desperately trying to find the happy couple. Other couples’ stories and opinions about love are also included in the video, which adds a documentary feeling to it.
For me, no JT ballad could ever top Mirrors. And this one looks a bit cheesy at first, since old-school, Hollywood-style romantic love stories are usually kind of hard to relate to… However, the clip actually turns out to be really interesting; and not because of Justin’s mission to find the couple but because of people sharing their own perceptions of love.