Lana Del Rey sure knows how to announce a comeback. The singer will be releasing her new record, Lust For Life, soon, so she decided to introduce it in a rather peculiar way.
In a two-minute trailer she created for the album, we see her as an ethereal presence standing in a room that’s situated right inside the ‘H’ of the Hollywood – or is it ‘Hollyweird’? – sign. And the weirdness is just getting started.
Later on, Lana contemplates the “tumultuous” times we live in, saying, “Even though these times can feel a little crazy, they’re not so very different from what other generations have experienced at one time or another before.” (True, but still kind of weird.)
And with that, she reassures us there’s no other place she’d rather be, since music and this world are her “lust for life”. Well… okay then. Let’s see what she’ll “cook up for the kids”.